A generous British designer has donated her time and talents to come up with a new logo for Picaflor House, Globalteer’s Peru Community Project near Cusco. And last week the new logo was unveiled in all its glory on brand new signage at the project.
The logo was designed by British designer Nicky Acketts, a friend and former colleague of Globalteer's marketing and strategy manager, Simon Hare. Simon explains why he immediately thought of Nicky when the Globalteer and Picaflor House teams decided to update the logo when re-designing the Picaflor House website earlier this year:
“I worked with Nicky for many years in the UK and not only is she an excellent designer and graphic artist, but she is also a generous and long term supporter of Globalteer. She very kindly designed some Globalteer magazine adverts for us when I first became involved with Globalteer back in 2009 and has always supported the various fundraisers we organised for Globalteer’s Community projects in Cambodia. I knew she could come up with a brilliant design, and given her generosity in the past I had my fingers crossed that she would jump at the chance to help us out again.”
Creating a meaningful logo
Nicky found out all she could about the project’s vision, and how it works with the children and familes of Oropesa, an Andean mountain village about 25km from Peru’s tourist hot spot, Cusco. Next, she gathered together photos and artwork from the children and volunteers at the project before coming up with a series of draft designs that she tweaked and finessed with input from the Globalteer team in Peru until the finished logo was ready for its unveiling.
Nicky explained how she arrived at the design and why she was so happy to help out:
“I was honoured to be asked to design a new logo for Picaflor House. It meant I was able to contribute even from afar. Simplifying Picaflor's original hummingbird design [picaflor is Spanish for hummingbird], I was inspired by the bright colours of the flag of the Andean people, which also reflect the vibrant personalities of the children of Picaflor House. I also wanted to incorporate the Peruvian landscape and one of the children's very own drawings to illustrate unity and friendship. I hope the children enjoy their new design!”
We’d all like to say a huge thank you to Nicky and hope that she will come and visit us in Peru soon to meet the children in person and see the logo in all its glory!
If you would like to help out at Picaflor House, please visit our Volunteer Peru Community Project pages to find out how you can become a volunteer.